The return home, the Africa factor – News

Have you ever wondered what makes Namibia one of the best destinations for adventurers and cultural enthusiasts alike?

Well, the history of Africa is ancient and complex, and that is one of the unique attractions of Namibia: its access to that rich and authentic heritage.

There are three factors that help us understand Namibia in all its different facets: the “Africa” factor, the “Dear” factor and the “Contrast” factor.

Let’s explore the Africa factor.

The pyramids of Egypt, the rock-carved churches of Ethiopia, and the ruins of Great Zimbabwe offer glimpses of civilizations that thrived millennia ago.

These historic sites, among many others, are what draw people to the continent in search of their roots and identity, because as the saying goes: home is not the place where we live; Home is where we belong.

Africa, initially called the “Cradle of Humanity” by Charles Darwin, is distinguished by many things, but if we had to boil it down to a single factor, it would be our ability to tell our stories.

Storytelling, the soul of African culture, is intricately woven into history, tradition and identity that celebrates the colour, music, festivities, spirituality and resilience of the continent.

In Africa, stories are not just told, they are lived, and each narrative reflects deep family ties, the spirit of Ubuntu, and a deep connection to the land and ancestors.

Festivals like Ghana’s Homowo and Namibia’s Omagongo bring folklore, dance and music to life, embodying community unity and joy.

Despite a past marred by colonialism, slavery, apartheid and regressive political structures, African tourism has made a significant contribution to global gross domestic product (GDP), with the continent’s tourism sector accounting for 8.7%. of world jobs, 4, 8% of world GDP and 5.3% of world exports.

Sub-Saharan Africa has played a crucial role in this progression, representing 2.8% of global GDP, according to statistics from the World Travel and Tourism Council.


Considered the third largest contributor to the country’s GDP (6.9%), the tourism sector in Namibia has multifaceted effects on various industries.

According to the Namibia Tourism Satellite Account, statistics indicate that tourism is a major source of employment in the Namibian economy, accounting for 57,571 direct employment opportunities, which translates to 7.9% of total employment. .

Ubuntu, an African philosophy rooted in the Nguni tradition, is a Bantu term meaning “I am because we are.”

It emphasizes community interdependence, compassion, and shared humanity.

This philosophy is reflected in the warm hospitality, community-focused approach and smiles one experiences through encounters with locals.

Ron Swilling, a Cape Town-based freelance writer, eloquently notes in her work that “a smile is the currency of travel.”

Other African philosophies, such as the concept of Harambee in Kenya, which means “coming together,” further highlight the collaborative nature of African societies.

These philosophies not only enrich the visitor experience, but also contribute to a deeper understanding and appreciation of Africa’s cultural richness and the values ​​that unite its diverse communities.

People rarely say “I’m going to Namibia”, rather they say “I’m going to Africa”.


For many, the essence of Africa is a feeling that cannot be replicated, a sense of connection to the land, the people and the divine that is deeply rooted in the very fabric of the continent.

To understand Namibia, or any other country, one must experience the feeling of freedom, grasp the concept of the wild with all the animals that roam, answer the call of the ancestors, dance to the rhythm of the wind and sit around the rustling campfires. stories of belonging that come from being part of this incredible continent, because after all, it is your home.

The Africa Factor is complex and multifaceted, largely because it encompasses the cultural diversity, history, traditions and modernity of the continent.

Every moment you spend here deepens your connection with both the environment and your inner self.

You enjoy the sound of silence, but most of all, you get to go home.

*Join us next week as we look at Namibia’s Darling Factor!

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